
Dare to Be Different: 3 Keys for Event Planning Goal-Setting Success
Many conversations about meetings start with the logistics: “What are the dates? How many room nights?” However, some event professionals are missing the mark when it comes to setting goals for a truly successful event - one that will “WOW” the attendees (and client). Jan Spence will provide participants with a game plan to transition from being “just” another meeting supplier or planner to becoming an indispensable strategic partner to their industry counterparts. Attendees will learn her step-by-step process for more effectively designing an event, from theme development to all the way to post-event analysis to ensure stakeholder expectations were met.
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