Webinar: Branding on a Budget
Includes a Live Web Event on 08/19/2025 at 1:00 PM (EDT)
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Register
- Non-member - $50
- Member - Free!
Creating a polished, on-brand, and high-impact event doesn’t have to come with a high-impact price tag. Join our upcoming webinar to learn budget-friendly strategies that make every dollar count while delivering a professional, cohesive attendee experience.
Join us on 8/19 and discover how to:
- Replace expensive signage with affordable, unique alternatives
- Use underutilized spaces creatively to maximize brand visibility
- Creative ways to make your graphics work double duty to reduce overall spend
- Offset costs with sponsor integrations and value-adds
- Prioritize signage investments for maximum ROI
Whether you’re planning a large conference or an intimate off-site, you’ll walk away with actionable ideas to help you stretch your signage budget without sacrificing quality or attendee engagement.
Courtney Zgraggen
Vice President
Madison Avenue, Inc.
Courtney Zgraggen is the Vice President of Madison Avenue Incorporated, where she leads the company’s sales and marketing strategy, product development, and customer experience for signage and branding solutions in the meetings and events industry.
While pursuing her MBA in Marketing at the University of Indianapolis, Courtney worked as a Convention Operations Assistant for the National Soccer Coaches Association of America (NSCAA), gaining hands-on experience in event operations and logistics. That role sparked her interest in the meetings and events industry and laid the foundation for her career at Madison Avenue, where she began in 2011. With over 13 years of experience in the industry, she has developed a deep expertise in signage strategy, branding, and client service. Through her work consulting with clients, she focuses on delivering creative and cost-effective branding solutions by helping event professionals bring their vision to life without exceeding their budgets.
Building on that foundation, she brings a strategic and solutions-focused mindset to her current role at Madison Avenue. From helping clients identify the right signage for their goals to developing solutions that prioritize both impact and sustainability, Courtney is focused on delivering high-performing branding that meets the evolving needs of event professionals. She has been instrumental in advancing Madison Avenue’s eco and budget-friendly offerings and continues to work closely with planners, agencies, and corporate teams nationwide to bring their event visions to life.
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Become a Government Meetings Expert
The Certified Government Meeting Professional designation ("CGMP") is designed for planners and suppliers whose work is governed by the rules and regulations of the federal government. Individuals who have earned their CGMP have obtained the highest designation available that is specifically for government meeting professionals. The CGMP is recognized in the hospitality industry; many government contracts now require planners working on the contract have their government certification.
The CGMP course is offered in 3 formats – Live (in person), Virtual Synchronous (via Zoom webinar), and On-Demand.
Earn CEUs
Continuing Education
SGMP's continuing education program aligns with many other CE programs, offering you maximum credit across multiple domains. Each domain of professional development and continuing education is assigned to one of twelve (12) core competencies integral to the daily work of the government meeting professional. Earn the fifteen (15) hours required to satisfy your CGMP CE requirements, and the requirements of many other programs such as the CMP.
